Apgujeon Myeon-ok
2021. 5
2021. 5
APGUJEONG MYEON-OK is a brand created to make popular of Pyongyang Naengmyeon and to suggest a new food culture by combining traditional Korean food with western wine pairing culture. It used to be thought as a food enjoyed only by minority because of its delicate flavor. The biggest obstacle to make it popular was the old-fashioned dining space and the prejudice that it is food for elderly people. APGUJEONG MYEON-OK’s mission is to keep the core value of delicious it with a modern atmosphere, elegant space, and a new and creative food culture. Through "Visualization of Taste," we want to show the value of the brand to consumers.
Slash corp.
Brand Design. Yohan Yoo, Yoonjin Bae
Illustration. Kyung-eun Ko
iF Design Award 2023. Winner
Slash corp.
Brand Design. Yohan Yoo, Yoonjin Bae
Illustration. Kyung-eun Ko
iF Design Award 2023. Winner
![](https://freight.cargo.site/t/original/i/f8fcaf0e42c1bba86949e4ee73ff8246aed3c46206f446539dd515584acd64e3/APGUJEONG-MYEON-OK-01.png)
![](https://freight.cargo.site/t/original/i/ac8f16283d69fc9b7638f8950f21876fe34ffadf4e6a5968eceba85473ca3ac9/APGUJEONG-MYEON-OK-02.png)
![](https://freight.cargo.site/t/original/i/e2b9de89b9aba5b59d2f506757b0f5bf420f76d21d574131d3281a3956505a2c/APGUJEONG-MYEON-OK-03.png)
![](https://freight.cargo.site/t/original/i/6647da036fc4dde69da1e77bb86d3c993169280ad4e8e66c70b7bac025299730/APGUJEONG-MYEON-OK-04.png)
![](https://freight.cargo.site/t/original/i/e5f46230824f3f0956cbe08dbf705a9550c9dd878ea249ce929af16a00ab5555/APGUJEONG-MYEON-OK-05.png)
![](https://freight.cargo.site/t/original/i/9a5a42f3ee5f9a600d84fa3cbc89f362be57057db911613bc23b835233c9482c/APGUJEONG-MYEON-OK-06.png)
![](https://freight.cargo.site/t/original/i/ebaa18f6152a38f6720b69c05ec54ffd8c3eb67f5cd6d46a93912adfa78b391b/APGUJEONG-MYEON-OK-07.png)